Founded on the legacy of a three-generation family from Uruapan, Michoacán, ‘Carnitas Guy’ is the culmination of over 25 years of culinary craftsmanship, brought to the streets of Wilmington by a family that dared to dream. Our founder, an engineer turned culinary innovator, left the world of robotics to bring a scientific approach to traditional carnitas making. This unique blend of tradition and technology sets us apart, using AI and systematic processes to ensure quality, efficiency, and affordability.

   Our core values are rooted in family well-being and the commitment to maintaining high standards in everything we do. We stand out not just for our scientific cooking methods but for our dedication to community and innovation. Our target audience spans generations, from the older folks who appreciate the taste of tradition, to the younger, bilingual first or second-generation Americans who engage with our brand on social media.

   Looking towards the future, we envision ‘Carnitas Guy’ expanding into a factory, becoming a private label known for our revolutionary vacuum-sealed carnitas that promise freshness and convenience. Our product, designed to last up to two weeks refrigerated without sacrificing taste or quality, symbolizes our commitment to innovation, quality, and the joy of sharing a meal.

   Welcome to ‘Carnitas Guy’ – where tradition meets innovation, and every bite is a testament to our journey from Uruapan to Wilmington, and beyond.